01 · Identity
A quiet identity with two voices.
The editorial wordmark carries atmosphere. The uppercase wordmark carries information. Together they balance intimacy with utility.
The editorial wordmark carries atmosphere. The uppercase wordmark carries information. Together they balance intimacy with utility.
Paper and House Black do most of the work. Ember is punctuation—not wallpaper. Ash softens functional information; After Dark adds depth.
Bodoni 72 Italic creates the emotional voice. A neutral grotesk/sans handles everything that needs to be read quickly.
Blankhouse photography should feel lived-in rather than produced: direct flash, imperfect framing, movement, texture and moments that make the viewer feel present in the room.
